Soni Motors Thailand :: [email protected]  

Phone/WhatsApp/Viber/LINE: Jim: +66-89-106-5701 :: Sam: +66-86-677-5701

Thailand, Dubai, Australia and UK's Top Exporter of new used Diesel 4x4 pickup, cars, SUV. Facebook Fan Page

Soni Motors Customers

Our great grandfather established Asia's first dealership in 1911 on four principles of honesty, customer service, low price and high quality. These four principles continue to guide us and we continue to lead Asian automotive scene. Soni Motors is Thailand's oldest and largest auto exporter and specializes in export of diesel 4x4 vehicles as Toyota Hilux Vigo, Mitsubishi L200 Triton, Nissan Navara, Toyota Fortuner, Chevy Colorado and Ford Ranger. Email us now at [email protected] for your next vehicle. We have been proudly serving customers for the past 100 years and want to be your partner. Whether you are an individual, small dealership, large dealer, country-wide or region-wide distributor, SOHO enterprise, Fortune 50 corporate giant, project company, Defense Department or Ministry, governmental department or non-profit organization: our arms are wide open to receive you in our ever-growing family of lifelong customers.

Partnership with our Customers is Priority One!


PARTNERSHIP -- Our vision is CLEAR -- Our values are CERTAIN -- Our mission is SURE -- Our strategy is PROVEN -- and Our track record is out there for all to see.

When you work with us, we are not just a vehicle provider, we become your partner. And like any business partner, we work to become intimately aware of your business requirements and market to serve you better. We become an extension of your business, and are there when you need us, much like working with an in-house team.

We welcome you to the future, where we are ready to make our greatest impact ever because that has been the scintillating Quraishi tradition from the very beginning. Our tomorrow has always been better than our today.

Our honesty, passion, innovation, diversification, experience, financial strength, industry connections and legendary customer service has allowed us to grow from strength to strength.

The times are achanging and opportunities of the changing times are before us. Our customers needs must be served sometimes in spite of but often because of these changes. Inaction is not an alternative. We are aggressively moving forward to meet the challenges ahead considering change an ally not a foe. But we do not move forward alone. It is in partnership with you that our vision is realized. You make all the difference!

We want to be our customers' preferred provider of automotive products and services. To achieve this vision, Soni Motors Family will continue to meet its customers’ ever changing needs with an increasing quality of service along with innovative, leading edge packages. Convenience is our watchword. We’re making it easier than ever to transact business with us from wherever our customers are located. You don't have to be a model to get our attention. When customers need us, we’re there. We value all of our customers no matter if they order 1 vehicle or 100. Our day is made when a customer thanks us for our exceptional service but we do not slink away when a customer dishes out criticism because there is always room for improvement. We listen when customers want new products and services. We continually research the latest trends in our field in order to be the best service provider for our customers. We want to be aware of all aspects of our customers’ automotive needs in order to help them get their products and services in a timely fashion.

Customer Service Philosophy

Our approach to customer service resonates from our own personal philosophies. We strive to build trust and look to develop long term, mutually beneficial partnerships with our clients.

As part of our ethos, we commit that:

  • We will never become complacent with our relationships and will have open dialog
  • We will be proactive and engage you with ever better ways to keep you profitable
  • We will always be ready to help
  • We will deliver your vehicles on time and to budget
  • We will always give you the best advice, even if it means we don't benefit from it
  • We will always be honest

We value our employees. We seek to provide a professional yet welcoming atmosphere in which people can work and thrive. We focus on a healthy work environment where everyone can grow and develop their personal and professional skills. Since we spend most of our waking hours in our showrooms and offices, we want to create a working place that we ourselves would love to work at. We have worked in places that we hated and looked forward to Fridays. You may think that we are laboring under an excess of hubris but our team members actually look forward to Mondays because for many of us Soni is not just our workplace but family. We recognize that the success and reputation of Soni Group of Companies is directly tied to the effectiveness of our work force.  We deliver extraordinary results by investing in extraordinary people and by keeping them growing and happy. Without Team Soni, we would not have become Asia's top auto exporter and one of its most admired company.

Our vision is clear. Our values are certain. Our mission is sure. Our track record is proven.

But no one person can do it alone, it takes all of us working toward the same goal. We are embarking on an era of tremendous potential for Soni Family. Last year we doubled our sales and customer-base and this year will be no exception. Double digit growth is here to stay. Our challenge is to maintain the momentum of this dramatic increase in customership, while still maintaining our family-like atmosphere. All of us, customers, employees and our Board of Directors, working together, will bring Soni Family to even greater levels of productivity and service.

Dialogue, honesty, integrity, we believe these are the cornerstones of any successful partnering relationship.

  • Dialogue - Prevents misunderstanding and keeps partners on the same page
  • Honesty - You can count on Soni to be open about timescales, costs, and options
  • Integrity - Our advice is impartial. Soni does not allow anything or anyone to influence our advice or product recommendations to you
Our vision is clear.
Our values are certain.
Our mission is sure.
Our track record is proven.


We want to be our customers' preferred provider of automotive products and services from one corner of this planet to another. Dealers, corporations, NGOs, governmental agencies and international organizations are abandoning multiple automotive vendors by consolidating all their automotive purchasing under one roof. One emails gives them access to all auto makes from all automotive  hubs.

Many already have switched. Join this worldwide exodus towards Soni Motors and save tons of money, time and energy.



Legendary  Customer Service

Motoring industry is full of dealers who just want to sell a piece of metal for as much as they can get away with. They could not be bothered with whether it met your requirements or not. Whether you are buying just one vehicle or 100 we are commited to meeting your requirements and working within your budget and schedule.

Soni's commitment to quality, low price, honesty and customer service has paid off with phenomenal success so much so that Soni's Touch has become synonymous with Midas' Touch. We have conquered one automotive hub after another for the benefit of our customer. They can order car of their dream from the comfort of their chair, all it takes is a phone call or email and the vehicle is on it way.

Thrive not just survive

With Soni Motors worldwide resources on your side, you can eclipse your competition effortlessly and begin to thrive instead of just surviving from one season to another.


Customer First!

Quraishis have a rich and proud history of putting customer service at the heart of our efforts.

No matter how big your dealership, your company or your NGO, we want to be a partner in your success. We have customers who buy 100 vehicles a month and certainly we appreciate their business but we do not ignore those customers in small islands who can only buy 1 or 2 vehicles a month.

To us, nothing is more important than the complete satisfaction of our customers. Each and every day we are motivated by this goal, and each day we are working for greater success of our customers. We are working everyday methodically and unceasingly to attain our goal by forging partnerships and creating solutions that fit our customers requirements.

For more insight into our four founding principles - unparalleled customer service, unimpugnable integrity, unsurpassed quality and lowest possible price - our great grandfather instituted at our founding in 1911, please take a look at our Customer Service page.





Partnership is not just a slogan with us but a way of life. We become a cog in your machinery, an extension of your business. Whether you are a small business or small dealership or whether you dominate your industry, we are able to scale our service to meet your needs. For the past 100 years we have continued to lead Asian automotive scene not because of the momentum of first arrival but thanks to our devotion to the highest principles of partnership.


50+ and 100+ Customer Clubs

You can write your own script when you order vehicles in bulk. Those who order 50+ vehicles become a part of our 50+ Club and are able to enjoy handsome savings of money and time.

While those who order 100+ vehicles become a part of our Preferred Customer Club. They receive substantial savings with quick availability. They also get first chance on accepting special offers as they come along.


Experience the Soni Difference!

Since 1911, we have offered:

  • Great Prices
  • Great Selection
  • Great Customer Service

Please visit our worldwide locations for new vehicles as well as Soni Certified Preowned vehicles. Our experienced staff has decades of experience satisfying customers all over the world. We do not employ any sales gimmicks as we want you to be our customer for life.

Our great grandfather started our company with a simple idea: building lasting relationships with our customers and we continue to build on this Golden Heritage.

We offer a fully flexible range of services to make your buying experience as seamless as possible.

Three companies comprise the Soni Group Of Companies (TSGC): Soni Motors Thailand, Singapore Motors Soni, Jim Thailand Toyota Hilux Revo Vigo Exporter and Jim Autos United Kingdom








We love the praise and applause that is heaped upon us day after day by our satisfied customers but we also look forward to constructive criticism when we fail to meet your high standards. Keep those emails coming at sonivigo



It is an extraordinary boast by all accounts but our illustrious history proves it. Our legendary customer service has won not only high praise and plaudits but also love, loyalty and fawning in countries across the globe. Find out why 80% of our customers are repeat and referral customers. Find out why we have continued to grow throughout our 100 years history and have grown from a small auto importer to Asia's largest motoring group.



Email us now at [email protected]




80% of our sales were to repeat and referral customers in pre-Internet days but advent of Internet has not changed this trend. Now e-Customers refer us.



Soni Motors Thailand

You have waited long enough!We are not only Asia's largest car exporter but also its cheapest and fastest!
Email us now to get your customers the car of their dreams!


Quality and Dependability

Hard work, passion, customer service, honesty and the desire to establish a superior presence in a demanding business have won us reputation of quality and dependability. Our company was founded on the premise that high quality, low price, superior customer service and meticulous attention to detail should be unwavering standards. And it doesn't stop with the delivery of a vehicle. Service afterwards has always been a part of our tradition and commitment to service.

Honesty is not just a slogan at Soni but a requirement. Soni and Team Soni conduct their activities with uncompromising honesty and integrity. People in every job are expected to adhere to the highest standards of business ethics and fairness in all of our dealings with customers, suppliers, communities, government officials and agencies, and other Team Soni People worldwide. We expect the same high standards from the people and organizations with whom we work and are rewarded.

Controlled Change

Soni People are achievement oriented, unsatisfied with "things the way they are" when improvements are possible. Rather than preserving or protecting the work of the past, Soni People encourage and support both incremental and sweeping change and recognize that risk-taking and honest mistakes are unavoidable parts of doing this. In everything we do, we will compare ourselves with the results achieved by role-model high performance companies in any industry.

We are not satisfied with simply being "good," we must be among the "best" in every important thing we do. Soni People consistently provide a "can do" commitment to individual- and team- driven improvements, and provide support for improvement ideas in other areas within the Company. This is why Quraishi Businesses have continued to change for the better from their inception. Quraishis have always been bold risk takers and this is why we moved seamlessly into the Internet Era and within a few months went from being Thailand's largest auto exporter to Thailand's most successful e-business while extending our lead over our competitors even further. We have made ordering over the Internet and phone as easy as ordering Kung Pao Chicken from your local Chinese restaurant.






Our Point of Differentiation

What differentiates us from other auto dealers and exporters: We believe it is pretty much all about old-fashioned integrity - backed up by accomplished skills, commitment, a conscientious desire to do things right and to serve our customers long-term interests. The strategy has never been to be "big" - more to be "good"! Yet we have become "big" as we have strived to be good to our customers.

We are not "Salespeople" at Soni - and there are certainly no car salesmen in our premises - we are serious about delivering a first-class, professional service and are happy to be judged on the reputation we have earned in our seventy-six years of business. We also pride ourselves on our attitude to our business ethics. We try to say things as they are - with no double-talk; we would rather lose a sale than give a wrong impression or mislead anyone.

We are notoriously bad, however, at our own PR...we do not advertise ourselves, we do not "wine and dine" people or lay on Theatre tickets etc., we just try to deliver a professional and thorough service and world class vehicles at world's lowest prices in record time and lo and behold our customers do our PR and advertisement for us.

Solutions to meet your needs

We don't just sell vehicles, parts and accessories, we create complete Solutions around them to fit the entire gamut of your automotive needs.

We don't do fluff or guess. We don't just hear, we listen and take the time to understand your needs and then get down to business. Our goal is not the short-term sale of one vehicle but the long-term happiness and prosperity of our customer because we have discovered that if we are looking out for the long-term success of our customers, they reward us with their loyalty and referrals. As our customers have prospered, so have we.

You can order us around from the comfort of your chair. We are here to meet your needs and exceed your expectations. If we are not meeting your requirements then let us know. We welcome both positive feedback and positive criticism because both help us offer even better customer service the next day.


Our only goal is your success! Because we succeed when our customers succeed. Bloomstar and Soni Motors are a part of many success stories all over the globe. We have grown from strength to strength by focusing on the success and profitability of our worldwide customers

Give Respect Earn Respect!

These are indeed strange words to be coming from an automotive dealer and exporter. It is true that much too often  dealerships are only interested in making a fast buck without caring about what the customer needs perpetuating car dealer stereotype. We instead believe in being our customers long term partners in the true sense of the word. We have no interest in pushing a particular vehicle to our customers, we want to be a part of their success even if its means short-term loss for us. We offer our customers respect by offering them tailor-made solutions, lowest prices, highest quality, integrity and professionalism. In turn, they demonstrate their respect through loyalty, trust and referrals. It's a win/win situation. It is no surprise that some 80% of our business is repeat and referral business.

Partnership is not just a word for us but a historical commitment. We are working hard and smart to make you succeed. Our low prices and speed of delivery gives you the Competitive Edge in your countries of operation. Since we are always ahead of the market curve, with us you are always able to not only achieve but sustain this competitive edge.

100 years delivering results Established in 1911. Proven expertise serving dealerships, corporations, NGOs, nonprofits, governments, IGOs, militaries, embassies, parliaments, UN and supply companies that cater to governments and NGOs
Guaranteed results We meet our commitments
Partnerships that work Your business goals become our commitment. Our success is in your success
Core competencies Vision, Innovation, Integrity, Professionalism, Passion, Efficiency, Effectiveness, Accountability, and Capability


Soni's Promise

  • Honesty and professionalism in all our dealings
  • Great selection and low prices
  • What you want, when you want, where you want
  • Top quality defects-free vehicles
  • Cars matching your specifications
  • Prompt delivery to anywhere in the world as soon as export formalities are completed





I'm proud to be a part of Soni Automotive Family and here to stay for life. I would heartily recommend Soni Motors Thailand and its parent company Bloomstar to one and all. They are men of honour, honesty, integrity, vision, automotive knowledge, customer service and excellence. You cannot go wrong with them."
Mr. Gul
CEO, Gul Motors
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"The bitterness of poor quality remains long after the sweetness of a cheap price is forgotten!"




The Soni Group of Companies or its subsidiary companies shall not be liable for any loss or damage caused by the usage of any information obtained from this web site. Companies referred to in this web site shall not be construed as agents nor as companies recommended by Soni Motors Thailand or the Soni Group or any of its subsidiaries.

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